Side Hustle to Small Business

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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday Sep 17, 2025

How Farmer Nick grew a viral business

Wednesday Sep 17, 2025

Garden guru Nick Cutsumpas, better known as Farmer Nick, is a Michigan-based plant coach, urban gardener, and landscape designer. He talks about how his mom encouraged him to start a garden, sparking a deep love for greenery that quickly blossomed into a full-time career and an impressive social media following. He hosts several Netflix shows and has been featured on the Food Network.

Chapters

00:00 Introduction and background

5:27 Overcoming nerves

8:15 Creating Farmer Nick

14:33 Managing a large business

19:49 Cause-based marketing

21:38 Building a National business

26:47 Reflecting on the business

29:18 Advice for other entrepreneurs

29:56 Closing and contact

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