Side Hustle to Small Business

When Michelle Choairy’s son was diagnosed with a rare genetic disorder, she found that there were not enough resources out there for parents going through the same thing as her. This is when she founded Wisdom4ComplexKids, an organization focused on providing resources and building community with parents of children with similar needs. Now, Michelle’s goal is to create the best life for her family and other families who have complex children.

 

- Chapters - 

00:00:00 Introduction and Background

00:03:14 A Lack of Resources

00:05:26 The Catalyst for Change

00:08:55 “This is Awful”

00:10:57 Complex Kids

00:12:18 Deep Dive on Diagnosis

00:15:19 Putting Yourself Out There

00:16:57 The Big Picture

00:19:47 It Takes a Village

00:23:42 Misinformation

00:28:05 They Need You

00:29:40 Closing

Stephanie Shanks has always had an entrepreneurial spirit, from selling livestock in her youth to owning a message therapy practice. It wasn’t until her first child was born that she discovered her passion for photography. With the encouragement of her community, she founded Staphanie Shanks Photography in 2011. When she realized she wasn’t charging enough, she changed her rates and increased her revenue tenfold. 

 

Chapters

00:00 Introduction and background

5:56 Photography background

7:54 Going all in

9:17 Setting rates

12:47 Overcoming nerves

14:38 Investing back in the business

16:25 Balancing life and the business

18:04 Finding your personal style

21:11 Managing stress

23:37 Setting boundaries

25:15 Looking back

25:50 Advice for other entrepreneurs

26:28 Closing

Jeff Revilla started his entrepreneurial journey in the early 2000’s by opening a mail order skateboard shop. After that business went under during the 2008 financial crisis, Jeff’s entrepreneurial spirit never went away. In June of 2024, he opened Poduty Live, a podcasting and live event theater based in Tarentum, Pennsylvania. This space allows Jeff to connect podcasters and local and virtual talent to excited audience members.

 

Chapters

00:00 Introduction and background

6:02 Finding the right space for your new business

11:43 Overcoming nerves

13:23 Revenue

18:02 Managing a side hustle while working full-time

21:18 Looking back on the business

22:57 Advice for other entrepreneurs

26:28 Technology recommendations

28:07 Closing and contact

Formally a courtroom attorney, Amity Gleason first gained an interest in jewelry design when she was getting married. As someone with an appreciation of gothic style, she found most jewelry on the market didn’t match this style and instead followed the same cookie cutter patterns. This inspired her to start Amity Alexandra Jewelry Design, a jewelry company focused on making one-of-a-kind pieces that don’t break the bank.

 

Chapters

00:00 - Introduction and background

6:57 - Jewelry making process

10:35 - Overcoming fears and finding clients

14:11 - Work-life balance

16:14 - Building your brand

18:58 - Saving money

22:08 - Entrepreneurship and parenthood

25:39 - Setting boundaries

27:36 - Looking back

28:30 - Advice for other entrepreneurs

30:05 - Closing and contact

 

As a military spouse, Bonnie Conrad was tired of starting at a new job everywhere she moved. In 2018, she decided to take the leap into entrepreneurship by founding I Built This, a furniture building company. Through selling furniture, she discovered digital marketing and decided to dive into it full-time by founding Second You. In 2023, she merged her business with Inn8ly, a website technology company, to expand her impact in the digital space.

 

Chapters

 

00:00 - Introduction and background

8:10 - Entrepreneurial background

10:59 - Overcoming nerves and starting the business

13:15 - Balancing life and entrepreneurship 

15:31 - Merging with another business

20:00 - Helpful technology and apps

20:40 - Looking back

23:46 - Advice for other entrepreneurs 

25:53 - Social media strategy advice

26:49 - Closing and contact

Ryan Klee is the Co-Founder of Rootstock, an organization dedicated to helping ambitious leaders and businesses expand their brands and scale their operations. Rootstock achieves this by harnessing the power of strategic thinking, refining compelling narratives, and sharing those stories with broader audiences. With a background in PR, Ryan grew tired of the traditional 9 to 5 routine and, along with a colleague, launched the business in 2021.

 

Chapters

00:00 - Introduction and background

3:30 - Venturing into entrepreneurship

7:46 - Finding clients

9:18 - Origin of the company name

10:13 - Shifting business models

17:41 - Resonating with clients

22:30 - Looking back

26:31 - Advice for fellow entrepreneurs

28:34 - Closing and contact

With a background in marketing, Chris Van Nostrand never envisioned himself becoming an entrepreneur. It wasn't until his late 30s, seeking a change, that he decided to transform his lifelong passion for powerlifting into a full-time career. This shift coincided with the pandemic, bringing numerous learning opportunities along the way, including owning a virtual business and customer acquisition.

 

- Chapters - 

00:00 - Introduction

3:10 - Entrepreneurial background

6:22 - Funding the business

7:30 - Impact of the pandemic

8:50 - Overcoming nerves

10:28 - Finding your market and services offered

14:55 - Tracking costs and customer acquisition

17:52 - Making the leap into full-time entrepreneurship

26:58 - Health and Wellness

29:47 - Reflecting back on the business

32:00 - Closing and contact

When Samantha Mittman Besnoff started college, she had dreams of being an accountant at a one of the big 6 firms. However, after having children, she discovered that she wanted the flexibility that a traditional 9 to 5 cannot offer. She then turned her side hustle of helping folks with their taxes into her full-time gig. Now, Samantha runs Your Financial Maven, a successful accounting business. She also hosts the Your Financial Maven podcast.

 

- Chapters -

00:00 - Intro

4:15 - Entrepreneurial Background

8:28 - Overcoming nerves

12:10 - Your Financial Maven podcast

14:49 - Managing stress

20:12 - Looking back on the business

23:44 - Technology recommendations

25:02 - Advice for other entrepreneurs

26:46 - Closing and contact

Monica Helvie started her career as a licensed therapist in community mental health, but found it challenging to balance her personal life with her work, causing her to experience intense burnout. In 2018, she decided to open her own private practice, giving her the freedom to set her own hours and choose her clients. Using the skills she learned with her burnout experience, Monica specializes in helping clients navigate their own experiences with burnout.

 

- Chapters -

00:00 - Intro

3:02 - Entrepreneurial background

4:44 - Community Mental Health

5:41 - Making the leap into entrepreneurship

8:09 - Overcoming nerves and managing stress

14:17 - Setting boundaries

19:30 - Looking back on the business

22:20 - Advice for other entrepreneurs

23:50 - Closing and connect

Tiffany Hopkins is a certified health coach and nutrition specialist. Having experienced substance abuse in the past, Tiffany has found her passion in helping individuals, and more specifically mothers, take back control of their lives by quitting alcohol. She is the founder of two companies: her own private counseling practice and Mind and Body Restoration LLC, a sober health coaching business.

 

- Chapters -

00:00 - Introduction

4:21 - Entrepreneurial background

8:52 - Business challenges and nerves

12:35 - Looking back on the business

16:36 - Advice for other entrepreneurs

21:22 - Closing and Connect with Tiffany