Side Hustle to Small Business

Mastering nonprofit fundraising with Grace Nelson

With a background in the nonprofit and fundraising space, Grace Nelson was pursuing her MBA when she started taking on consulting jobs on the side. After graduating, what started as a few side projects quickly grew into a full-fledged business. Now she is the CEO of Magenta Strategy, a consulting firm that specializes in helping nonprofits develop strategic, sustainable fundraising solutions that drive long-term impact. 

00:00 intro

3:09 - entrepreneurial background

11:09 - Navigating the nonprofit world

13:35 - Challenge Forecast

17:25 - Nonprofits vs. For profit’

22:20 - Reflecting on entrepreneurial journey

24:38 - Growing as a leader

26:20 - Establishing boundaries

28:30 - What is one thing you would do differently?

30:20 - Advice for other entrepreneurs 

32:34 - Closing and contact

How to leverage AI for your small business

Joselyne Walter has seen her fair share of corporate jobs. In these environments, even with large budgets, she found that there was a gap in resources. It was then that she got the idea for The Digg Agency, a marketing agency that helps organizations execute high scale projects. By leveraging AI, Joselyne efficiently scaled her business during its early stages, paving the way for long-term success.

 

Chapters

00:00 - Intro 

4:44 - Starting the Digg Agency

9:03 - Managing work-life balance

10:12 - Maintaining exercise practices

12:17 - The impact of AI

13:52 - Challenges of incorporating AI 

14:58 - Upcoming trends and tools in AI

16:10 - Impact of AI on teams

17:18 - Reflecting on past mistakes

18:18 - Advice from Jocelyn

 20:45 - Encouraging words

21:53 - Closing and Contact

Candess Correll's pandemic pivot from NFL Cheerleader to Realtor

Candess Correll started her career as a Software Engineer by day, and NFL cheerleader by night. However, when the COVID-19 pandemic hit, Candess found she was ready to retire from cheerleading. Around the same time, inspired by the reality television series “Selling Sunset”, she decided to make the leap into entrepreneurship by launching her real estate career. Now, Candess is a successful realtor with over $6 million in sales and mentors other young realtors.

 

- Chapters - 

00:00:00 Introduction and Background

00:02:55 Computer Science to Cheer Captain

00:06:25 Transparency for Flexibility

00:08:53 Selling Sunset

00:11:03 Confidence in Corporate

00:14:44 Security in the Unknown

00:18:08 Building Hustle with Brand

00:19:56 Empowering Young Women

00:21:52 Opportunities Worth Chasing

00:24:34 Managing Expectations

00:26:58 Define Your WHY

00:28:38 Closing

Ready to accelerate your business growth? Learn how from expert Diane Helbig

Diane Helbig, the Founder of Helbig Enterprises and host of the Accelerate Your Business Growth podcast, specializes in helping small business owners achieve success. As an expert in business growth, Diane helps businesses that struggle with sales, accountability, systems and productivity. Tune is as she joins Sanjay to explore common business mistakes, how to decide whether to expand your business, hiring the right help, and more.

 

- Chapters - 

00:00:00 Introduction and Background

00:03:55 Facing a Startup Head on

00:06:07 Systems and Structure for Growth

00:12:24 Common Revenue Mistakes

00:15:06 How to Let Go of the Reigns

00:17:14 Market Expansion 101

00:21:10 Slow-Walk Responsibilities

00:26:26 Be Particular with Partnerships

00:30:55 Closing

Building community and connection for seniors through music

In 2007, Sarah Martin McConnell founded Music for Seniors, a Nashville-based nonprofit, inspired by her mother’s diagnosis with Alzheimer’s disease. Recognizing that older adults often experience greater isolation than other groups, Sarah, a musician herself, saw an opportunity to make a difference. The organization offers live, interactive music programs designed to engage, entertain, and educate seniors, fostering health and well-being.

 

- Chapters - 

00:00:00 Introduction and Background

00:03:09 Writing with Walter Hyatt

00:06:22 Caroling for Profit

00:08:17 Tumbling Staircases

00:14:28 Charge for Your Creativity

00:18:13 Follow Your Bliss

00:21:24 Support of Music City

00:25:27 COVID Courtyard Concerts

00:28:45 Finding the Experts

00:31:00 Closing

Navigating work-life balance: Advice for entrepreneurs and beyond

Today we are joined by two entrepreneurs to discuss work-life balance. Dr. Alice Rizzi is a Psychologist based in New York City, specializing in helping individuals overcome fear and self-doubt, manage their stress, and gain confidence. Adam Walker is a long-time entrepreneur, having founded multiple companies over his career. Join us as we discuss determining your values, setting boundaries, and useful tips on achieving work-life balance.

 

- Chapters - 

00:00:00 Introduction and Background

00:04:58 Defining Work-Life Balance

00:06:33 Personal Values Impact Life

00:08:38 Getting Out of Sync

00:09:41 Physical Health Issues

00:12:52 Does Tech Affect Work-Life?

00:15:03 Finding Balance in Busy-ness

00:17:22 Tools for Task Management

00:19:55 Less Work = Higher Quality

00:20:38 Reflect for Successful Balance

00:21:36 Closing

The importance of failure within business with Kevin Sandlin

Kevin Sandlin is a Serial Entrepreneur based in Atlanta, Georgia. Over the course of his career, he has started eleven businesses, and as a result, is no stranger to failure. Currently, Kevin is the Chief Operating Officer of Transcend LV, a low-voltage wiring and cabling business. In today’s episode Sanjay and Kevin take a deep dive into what failure means for an entrepreneur, how to overcome it, and mistakes to avoid going forward. 

 

Chapters

00:00 - Introduction and Entrepreneurial Background

3:33 - History of Failure

10:14 - Changing outlook on failure

13:15 - An investor's role in overcoming failure

18:00 - Support for entrepreneurs around failure

22:36 - Managing risk

27:03 - Closing and contact

 

 

How Josh Russell built success on his own terms

Josh Russell is a musician-turned-photographer. After touring for ten years in the country rap space, building his skills as a musician, as well as photographer and videographer, Josh decided to go all in on photography. Now he owns Josh Russell Photography, a photography company based in Green Bay, Wisconsin. Plus, through his coaching business, Josh teaches other photographers on how to overcome Imposter Syndrome and build their businesses.

- Chapters - 

00:00:00 Introduction and Background

00:04:33 The Hustler Mentality

00:06:28 Genres of Entrepreneurship

00:07:56 Shedding a Business

00:11:07 Get Rid of Imposter Syndrome

00:13:34 “If You’re Not Terrified, You’re Not Charging”

00:17:04 Entrepreneurialism and ADHD

00:22:14 Comfort in the Uncomfortable

00:24:33 Extensions of AI

00:26:45 Side Hustling with an iPhone 

00:27:51 Focus = Fast Growth

00:31:08 Closing

Empowering educators from beyond the classroom

Ashley Mikkelsen is passionate about teaching Spanish. However, when she had her first child, she realized that it was difficult to balance teaching and motherhood. It was at this point that she transitioned her side hustle of creating educational resources for other Spanish teachers to her full-time job. Srta Spanish looks to provide Spanish teachers with resources to amplify their classes through reading, games, lesson plans, and more.

- Chapters -

00:00:00 Introduction and Background

00:02:23 Long Lines of Educators
00:04:30 Impact of Great Teachers

00:06:20 Professional Learning Communities

00:08:49 Budgeting in Your Side Hustle

00:12:34 Side Hustle to Full-Time Hustle

00:15:18 Data Tools for SEO

00:18:15 Learning other Languages

00:22:07 Bumping Elbows with Elites

00:27:03 Balancing Business at Home

00:28:59 Outsourcing for Optimization

00:32:24 Closing

Entrepreneurs Roundtable: Marketing for Small Businesses

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.

 

- Chapters - 

00:00:00 Introduction and Background

00:07:44 The Attention Economy

00:09:02 Unify Your Marketing Voice

00:13:44 Balance Between Branding and Performance

00:20:08 Competitive Audits and Analysis

00:25:39 The Affect of Influencer Marketing

00:34:28 Enhancing Customer Experience

00:36:07 Marketing Mistakes

00:39:39 QA & QC for Marketing Process

00:42:46 Emerging Strategies

00:45:38 Closing