Side Hustle to Small Business

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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday May 21, 2025

Turning your creative outlet into profit

Wednesday May 21, 2025

Jordan Lawson has always loved drawing, coloring, and creating art as a whole. When he was in college, he was inspired by an art entrepreneurship class to start his own business. However, when he graduated, he started working for the government instead. After nine years there, he was ready to make the leap. Jordan founded Ground Zero Studios, a branding studio that helps organizations stand out from their competition.

-Chapters-

00:00 Intro

7:26 Overcoming nerves

11:36 Making the leap into entrepreneurship

14:16 Building a branding studio

18:37 Getting clients

22:31 Managing stress

25:11 Using AI as an artist

28:39 Reflecting back on the business

30:34 Closing and contact

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