Side Hustle to Small Business

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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday Oct 08, 2025

Marketing made simple for contractors and landscapers

Wednesday Oct 08, 2025

Josh Blakeley began his career in teaching before moving from Australia to the United States. After coming across an ad for a digital marketing course, his curiosity got the better of him and he decided to enrol. That decision set him on a new path. Today, Josh is the founder of Landscape & Hardscape Contractor Marketing, a firm dedicated to helping contractors and landscapers grow their businesses.

Chapters

00:00 Introduction and background

9:56 Choosing a niche

12:33 Pitching yourself to clients

14:47 Josh’s book

19:17 Balancing life and work

26:38 Reflecting on the business

28:10 Advice for other entrepreneurs

29:15 Closing and contact

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