Side Hustle to Small Business

https://feed.podbean.com/sidehustletosmallbusiness/feed.xml

A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday Jul 17, 2024

Launching a new business in the midst of a maternity leave

Wednesday Jul 17, 2024

When Dominique Elkind became a mother, she noticed a lack of third spaces available to parents of very young children. While on her second maternity leave, Dominique decided to take on a entrepreneurial venture vastly different from her career as a UX Designer, by founding Nixi City, a play centre for children aged 0-5. Not only is Nixi City a space for children, but includes a cafe for parents to meet and connect.

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[00:01:35] Dominique’s Design Background

[00:02:25] Side Hustling During Maternity Leave

[00:03:30] Entrepreneurial Experience at Google

[00:06:25] Founding Nixi City, a Children’s Play Space

[00:08:35] Identifying a Market Gap

[00:11:15] Scaling and Franchising

[00:12:37] Balancing Work and Family

[00:14:05] Setting Boundaries

[00:17:25] Sleep and Wellness

[00:19:48] Challenges of a Physical Space

[00:22:55] Finding Product/Market Fit

[00:24:35] Selecting Real Estate for Nixi City

[00:26:33] Dominique’s Advice: Find a Community of Potential Customers

[00:27:36] Utilizing Design Skills

[00:29:31] Connect with Dominque

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