Side Hustle to Small Business

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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday Jan 15, 2025

Entrepreneurs Roundtable: Marketing for Small Businesses

Wednesday Jan 15, 2025

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we’re focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.

- Chapters -

00:00:00 Introduction and Background

00:07:44 The Attention Economy

00:09:02 Unify Your Marketing Voice

00:13:44 Balance Between Branding and Performance

00:20:08 Competitive Audits and Analysis

00:25:39 The Affect of Influencer Marketing

00:34:28 Enhancing Customer Experience

00:36:07 Marketing Mistakes

00:39:39 QA & QC for Marketing Process

00:42:46 Emerging Strategies

00:45:38 Closing

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