Side Hustle to Small Business

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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.

Episodes

Wednesday Jun 26, 2024

Climbing the steep entrepreneurial mountain

Wednesday Jun 26, 2024

COVID-19 was a turning point in many peoples lives, including Kate Jacoutot’s. After working as a marketing freelancer for various companies, Kate noticed that she was making more money and had more control over her schedule than working a traditional 9 to 5. However, to learn more, she worked at a few different marketing agencies until deciding to launch ModusMark, a brand and messaging consultancy in April 2020, in the midst of the pandemic.

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[00:01:33] Kate Jacoutot’s Background

[00:02:46] Stumbling Into Freelance Work

[00:06:33] Decision to Start Modus Mark in 2020

[00:09:26] Overcoming Fears and Discovering Her Worth

[00:11:00] Kate’s Entrepreneurial Support System

[00:13:07] Managing Stress While Starting a Business

[00:14:43] Prioritizing Date Nights

[00:16:44] Kate's Daily Routine

[00:18:48] ModusMark’s Growth: Team and Technology

[00:21:00] Growing From Mistakes

[00:23:30] Advice For Prospective Entrepreneurs

[00:25:48] Finding A Niche: Cybersecurity

[00:27:30] Connect with Kate

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